Promotional Strategies of JB Hi-Fi
JB HI-FI
An example of a retail shop is JB Hi-Fi. Websites on social media like Facebook and Instagram and others give companies a place to advertise goods and services in a more comfortable atmosphere. In the best that is targeted communication. Social networks link with a community of future clients that may see the company from a particular perspective.
1. How does the company create awareness of its product?
They promote the product using their monthly newsletter which does contain information about the latest products and their so-called “Hot Deals”
2. How does the company get consumers to try its product?They put the product on display for customers to try them.3. How does the company give information about the product to its customer?The sales team is well trained and they have adequate information about the product that they can help the customers with.4. How does the company retain loyal customers?The company give a discount to loyal customers and they receive SMS with special deals for the loyal customers.5. How does the company entice the customer to buy more and use their product frequently?They make the store look appealing and there is always a new product to try. Also, the staff are friendly and they are more than happy to help you find the right product.6. What promotions does the company use to identify more customers?They use social media advertising as well as other methods such as media or radio advertisement.
Suggested promotional method:
Branded Promotional Gifts
Giving away functional branded gifts can be a more effective
promotional move than handing out simple business cards. Put your business card on a magnet, ink pen
or key chain. These are gifts you can give your customers that they may use, which keeps your business in
plain sight rather than in the trash or in a drawer with other business
cards the customer may not look at.
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